You Want Me to Put This Where? Where is the proper website position for your affiliate marketing free report?
Now that you have written your free report about your affiliate marketing product that will whet the appetite of your potential customer, you need to put the report on your website. Where should you put that?
Back to Basics
Let’s remember the purpose of an affiliate marketing product. Affiliate marketing is a growing Internet business industry that can be compared to a referral business. It is a program that rewards a business or “affiliate” for each visitor or customer sent to the product site. Another way to view this program is one company produces the product or service and pays others to market and sell if for them for a percentage of the profit.
Let’s remember the purpose of a free report about your affiliate marketing product. A free report serves at least two purposes. A visitor to your site may not be familiar with your affiliate marketing product. The free report will highlight key features that will be a benefit to your potential customer. A visitor to your site may be familiar with your affiliate marketing product and looking for more information before purchasing.
Your free report has goals-it is to promote your product and influence prospective customers to buy it.
Accessibility
What is the use of having an affiliate marketing product and a free report to promote it if no one can find it? Accessibility of your free report is part of your marketing strategy. When visitors land on your affiliate marketing website page you want them to see your free report. The ideal location is in the upper portion of the page. Ideally, the upper left corner is where a visitor’s eye tends to look first. Second optimal choice is the upper right of the page. Any location “above the fold” will be immediately accessible to your site visitor. Above the fold means located in the portion of your site that is before a site visitor has to scroll for more information.
Promotion
Once your free report is strategically placed on your affiliate marketing product website page, it is time to promote. Here are a few suggestions of places to post a link to your free article.
- Your main website
- Your profile on social media sites
- Within a relevant article published in an article directory
- Within a relevant press release
Please only post links if it is allowed by the terms of use, is appropriate and relevant. You do not want to violate user expectations or the reverse will happen. Potential customers will look negatively upon your business. This will defeat the purpose of an affiliate marketing product and render your free report useless.
Location, location, location.
It is as true for the placement of your free report as it is for real estate. Include a free report in your marketing strategy. Place the report where potential customers will be able to easily find it. Then promote your free report.
Here’s to your affiliate marketing success.
