Be Social to Boost Sales
Have your marketing efforts landed your business on a plateau? Are you trying to figure out how to energize your marketing efforts? You can use social networking to boost sales.
Implement a social media marketing plan to help you build relationships with your clients.
Your time invested in social networking will result in quality connections that lead to word of mouth recommendations.
These 6 tips will help you establish a strong presence in the social media realm.
Facebook, LinkedIn and Twitter are the top three social networking sites. Be sure to create a free account. Even if you are not a savvy online social networker, these accounts are easy to set up and fairly easy to navigate.
Niche Social Networking Sites are sites where your clients and potential clients are networking. Creating an account in these sites will allow you to build a presence with the people who want to connect with you. For example if you are a life coach you may consider creating an account in a coach’s social network such as The Coach Exchange.
Profile: Do not leave your profile blank! Social network users are suspicious of empty profiles. Besides, the whole point of being social is to boost sales. How are you going to boost sales if no one knows anything about you? Fill out your profile as completely as possible. You want your website address, a photo, etc in your profile.
Photo: Speaking of a photo-remember as a coach you need to build trust. Uploading a professional headshot of yourself helps your clients and potential clients feel connected to you. Another factor to consider is if a client is looking for you in a social network having your photo posted allows a client to confirm they have the right person (especially if your name is common or the same as another person).
Quality: Your clients want value. Share relevant content. Make sure what you share is appealing to your clients. If you are a life coach and your ideal client is mom entrepreneur then you will want to share helpful tips that help your clients manage motherhood and entrepreneurship.
Spam: Don’t do it. Focus on quality. Do not sell all the time. What is spam? It is posting only your sales pitch. It is also considered spam when you constantly request people to purchase your product or service.
